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Digital Marketing Strategy Specialist

4 weeks ago

Hyderabad, Telangana, India Y-Axis Overseas Careers Full time

Y-Axis Overseas Careers seeks an experienced SEM Professional with a strong focus on Google Ads to join our digital marketing team. This role demands a data-driven expert who excels in campaign strategy, execution, and performance analysis to achieve measurable business results.

About the Role

This is a full-time position that requires 3-5 years of hands-on experience managing Google Ads campaigns. The ideal candidate will have expertise in keyword research, audience targeting, and bid management. Proficiency in Google Ads, Google Analytics, and Google Tag Manager is a must.

Key Responsibilities
  • Campaign Development: Develop, implement, and manage Google Ads campaigns across Search, Display, and Shopping Networks.
  • Performance Optimization: Monitor and analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI. Optimize campaigns for Quality Score, landing page relevance, and ad placement.
  • Budget Management: Plan and allocate advertising budgets effectively to maximize performance while minimizing cost.
  • Data Analysis & Reporting: Generate and present performance reports with actionable insights. Leverage Google Analytics and other tools to assess traffic patterns, user behavior, and conversion paths.
Required Skills and Qualifications
  • Experience: 3-5 years of hands-on experience managing Google Ads campaigns.
  • Technical Skills: Proficiency in Google Ads, Google Analytics, and Google Tag Manager. Expertise in keyword research, audience targeting, and bid management.
  • Analytical Abilities: Strong skills in data analysis, problem-solving, and deriving actionable insights.
Benefits

Competitive salary and benefits package. Access to the latest tools and technologies in digital marketing. A collaborative work environment that fosters growth and innovation.

Location: Hitech City, Hyderabad, India. Employment Type: Full-Time, 10 am to 6.30 pm shift.