Silver Wear Pioneer

At our company, we're redefining the concept of silver wear. We're on a mission to create a premium brand that resonates with the new generation.

We're seeking a Brand Strategist who can craft a compelling narrative that drives real results. Someone who can develop campaigns that ignite passion and spark conversation.

• Develop and execute a brand strategy that's bold, yet authentic.
• Design campaigns that not only look good, but also get people talking.
• Elevate every touchpoint – social media, website, ads, packaging, offline – to ensure consistency and impact.
• Stay ahead of the curve by monitoring competitor moves and cultural shifts.
• Collaborate with performance marketers to integrate brand and growth strategies.
• Establish playbooks for influencers, partnerships, and PR that break the mold without breaking the bank.
• Use data to inform decisions and tweak strategy for maximum ROI.
• Prioritize ideas that transform our brand into a statement piece.

What You'll Do:

• Drive innovation in brand strategy, leveraging 4-5 years of experience (bonus points if you've worked in D2C, lifestyle, or fashion).
• Stay attuned to youth culture and digital trends, predicting what's next before it goes mainstream.
• Bring campaign ideas to life that move hearts and drive sales.
• Balanced storytelling – switching between clever one-liners and deep strategy decks – is essential.
• Make data-driven decisions, combining creative instincts with hard numbers.
• Be hungry, restless, and ready to make a big impact in a fast-paced startup environment.
• On-site in Vadodara.

Why Us?

• We're not just selling silver; we're rewriting its purpose.
• You'll have the chance to shape a global brand from the ground up.
• Work with a team that values boldness over bureaucracy.
• See your ideas live, tested in the market, and making waves.
• Grow as we expand into new categories, markets, and borders.