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Customer Retention Marketing Expert

1 week ago


Bengaluru, Karnataka, India Valuebound Full time

Job Title: Customer Retention Marketing Expert

About Us: We are a leading e-commerce services company based in Bangalore, dedicated to delivering exceptional customer experiences through innovative marketing strategies.

Job Description:

We are seeking a highly skilled Customer Retention Marketing Expert to join our team. As a key member of our marketing department, you will be responsible for developing and executing customer retention strategies across SMS, Email, WhatsApp, and RCS platforms. Your primary goal will be to improve customer engagement, reduce churn, and enhance brand loyalty through personalized marketing campaigns.

Responsibilities:

  • Develop and execute customer retention strategies via SMS, Email, WhatsApp, and RCS.
  • Create personalized marketing campaigns to re-engage inactive customers.
  • Manage audience segmentation and behavioral triggers for automated messaging.
  • Track campaign performance and optimize for higher open rates and conversions.
  • Work with design and content teams to craft compelling messages.
  • Conduct A/B testing to improve messaging effectiveness.
  • Analyze customer journey data and optimize engagement touchpoints.

Requirements:

  • 1-3 years of experience in retention marketing or CRM.
  • Hands-on experience with SMS, Email, WhatsApp, and RCS marketing tools.
  • Proficiency in email automation platform on Clevertap, MoEngage, or similar tool.
  • Strong understanding of customer segmentation and lifecycle marketing.
  • Knowledge of Clevertap, Excel, and reporting dashboards.
  • Good copywriting skills for engaging communication.