Digital Content Strategist for Website Conversion Optimization

1 week ago

Gurgaon, Haryana, India PlanetSpark Full time
About the Role

We are committed to enhancing website conversions through impactful messaging at PlanetSpark. As a Product Marketing Manager, you will drive revenue by crafting persuasive website copy, testing different messaging strategies, and continuously refining content based on performance data.

Key Responsibilities:
  • Owning the website copy strategy to drive conversion and engagement across key landing pages
  • Writing and testing high-impact copy for homepages, product pages, CTAs, and sales pages
  • Developing a messaging framework based on user personas, pain points, and competitor analysis
  • Optimizing website content using A/B testing to identify what resonates best with our audience
  • Collaborating with designers and developers to create high-converting web pages
  • Analyzing performance metrics (CTR, bounce rate, conversions, etc.) and iterating copy based on insights
  • Crafting compelling headlines, taglines, and product descriptions that improve user engagement
  • Staying on top of consumer psychology and behavioral trends to create persuasive, action-driven copy
  • Continuously refining the brand voice for a consistent, high-impact online presence
Desirable Attributes:
  • Strong storytelling ability with a direct focus on driving business outcomes
  • Data-driven mindset with the ability to translate analytics into actionable content strategies
  • Relentless experimentation—always testing, optimizing, and improving messaging
  • Growth-oriented mindset, with an eye for increasing conversion rates and revenue impact
  • Excellent collaboration skills to work cross-functionally with design, product, and marketing teams
  • Deep understanding of user psychology and the emotional triggers that drive purchasing decisions
Eligibility Criteria:
  • 3-6 years of experience in product marketing, website content strategy, or conversion copywriting
  • Proven track record of increasing website conversions through messaging and content optimization
  • Expertise in A/B testing tools, heatmaps, and website analytics (Google Analytics, Hotjar, etc.)
  • Strong writing and copy-editing skills with an eye for persuasive, action-oriented messaging
  • Experience collaborating with UX/UI designers, SEO specialists, and performance marketers
  • Familiarity with CRO (conversion rate optimization) principles and best practices
  • Ability to balance creativity with data-driven decision-making

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