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Digital Media Manager

2 weeks ago

Mumbai, Maharashtra, India Artha Group Full time

About Artha Group

Artha Group is a pioneering investment firm in the venture capital and private equity space, managing a substantial portfolio of industry-leading companies.

We are based in Lower Parel, Mumbai, and have a strong track record of identifying and scaling high-growth startups, with 33+ successful exits to our name.

The Role: Digital & Social Media Analyst

This role involves executing, managing, and optimizing Artha Group's entire digital ecosystem, working closely with the Content Strategy Team and the Digital Marketing Lead.

Digital Presence & Brand Management
  • Oversee and maintain Artha's website, Google reviews, Wikipedia page, and digital reputation across platforms.
  • Monitor online discussions, reviews, and brand mentions, ensuring a proactive approach to reputation management.
  • Ensure all digital assets are up-to-date, well-structured, and reflective of the brand's positioning.
Social Media Execution & Engagement
  • Manage the end-to-end execution of social media content, ensuring timely and seamless publishing.
  • Optimize posts with relevant hashtags, descriptions, and structured formatting.
  • Oversee paid promotions, ad boosting, and sponsored campaigns to maximize digital impact.
  • Monitor, respond, and manage inbound communication, including messages, comments, and inquiries across social platforms.
  • Manage Artha's WhatsApp communication channels, ensuring streamlined messaging and audience engagement.
Performance Measurement & Reporting
  • Track and analyze key engagement metrics, audience insights, and social media performance using analytics tools.
  • Provide structured weekly and monthly reports on content effectiveness, engagement patterns, and campaign ROI.
  • Offer data-driven recommendations to the Content Strategy Team to enhance content performance.
Lead Generation & Campaign Optimization
  • Work closely with the Digital Marketing Lead to design and implement lead generation campaigns leveraging social media content.
  • Identify high-performing content and engagement trends to optimize conversion-focused digital strategies.
  • Ensure Artha's digital footprint aligns with investor engagement goals and business growth strategies.