Key Trade Marketing Specialist
4 weeks ago
About the Role:
iD Fresh Food is seeking a seasoned Trade Marketing professional to spearhead our retail channel marketing efforts. The ideal candidate will possess strong analytical skills, a deep understanding of consumer behavior, and a proven track record of implementing successful marketing campaigns.
Responsibilities:
- Develop and execute comprehensive trade marketing strategies to drive sales and enhance brand visibility within the retail channel.
- Collaborate closely with the Trade Marketing Manager to align marketing initiatives with overall business goals.
- Analyze market trends, consumer insights, and competitor activities to identify opportunities for growth and differentiation.
- Work cross-functionally with sales, product development, and marketing teams to execute integrated marketing campaigns and promotions.
- Manage the planning and execution of trade shows, exhibitions, and other promotional events to maximize brand exposure and generate leads.
- Build and maintain strong relationships with key retail partners, negotiating promotional opportunities and ensuring optimal placement of products.
- Create compelling marketing collateral, including sales presentations, product brochures, and point-of-sale materials, to support sales efforts.
- Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and tactics.
- Assist in managing the trade marketing budget, tracking expenses and ensuring cost-effectiveness.
- Stay abreast of industry trends, best practices, and emerging technologies in trade marketing.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- 5 years of experience in trade marketing or a related field, with a proven track record of success.
- Strong analytical skills, with the ability to interpret data and draw actionable insights.
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