
Mobile Growth Strategist
3 days ago
Job Overview
We are seeking an experienced Growth Analyst to join our team. As a key member of our analytics team, you will play a crucial role in driving business growth through data-driven insights and strategic recommendations.
">Responsibilities
- Conduct comprehensive cohort analysis using AppsFlyer data to track user acquisition, retention, and revenue performance across different user segments and acquisition channels.
- Calculate and monitor key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), ROAS, payback periods, and customer acquisition costs (CAC).
- Build and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
- Collaborate with data engineers to design, optimize, and maintain data pipelines that process AppsFlyer raw data for analytical purposes.
- Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
- Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
- Design and execute A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
- Partner with client teams (marketing, product, finance) to optimize campaigns, identify growth features, and align analytics with business planning.
- Conduct market research and competitive analysis to identify growth opportunities and benchmark performance.
- Create predictive models to forecast user behavior, revenue projections, and campaign performance.
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