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Regional Digital Content Manager

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Malappuram, Kerala, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 10,00,000
Job Title: Regional Social Media Manager

We are seeking a highly skilled and experienced Regional Social Media Manager to drive growth and engagement across school fan pages in Malappuram, India. The successful candidate will be responsible for creating engaging content, managing social media campaigns, and analyzing performance metrics to inform future strategies.

The ideal candidate will have a strong background in marketing, excellent communication skills, and the ability to work effectively with cross-functional teams. A proven track record of achieving significant growth and engagement on social media platforms is essential.

Key Responsibilities:
  • Content Creation:
  1. Create high-quality videos weekly using tools like Canva and CapCut, including Reels/Shorts, testimonials, and event highlights.
  2. Publish daily shorts across YouTube and social media platforms.
  3. Design static posts weekly using graphics, carousels, and stories.
  4. Update weekly Google My Business posts with fresh content.
  • Growth & Engagement:
  1. Demonstrate expertise in social media analytics and create engaging content to drive follower growth and engagement rates.
  2. Share regular updates on events, announcements, and photos to keep the audience engaged.
  3. Encourage satisfied customers to share their experiences, resulting in 6+ Google reviews per month per location.
  • Campaigns & Initiatives:
  1. Develop and execute localized digital campaigns to target specific audiences and increase brand awareness.
  2. Train students to create content through Social Media Clubs and workshops.
  3. Track and report key performance indicators (KPIs) with actionable insights to optimize future campaigns.

Skill Requirements:

  • Bachelor's degree in Marketing, Mass Communication, or a related field.
  • At least 2 years of experience in social media marketing with a focus on short-form video creation.
  • Hands-on experience with graphic design tools like Canva and video editing software like Premiere Pro.
  • A proven track record of achieving 15%+ monthly account growth.
  • Strong communication, organizational, and collaboration skills to work effectively with cross-functional teams.