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Leader of Fresh Produce Development

3 weeks ago

Malappuram, Kerala, India beBeeCategory Full time ₹ 40,00,000 - ₹ 60,00,000
Category Leader

We are seeking a seasoned professional to lead the development and execution of strategic plans for a diverse portfolio of fresh produce, including vegetables and fruits. The ideal candidate will have strong knowledge of both vegetable staples and fruit categories, with expertise in driving sales, profitability, and expansion.

Key Responsibilities
  • Develop and execute growth plans across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
  • Track price trends, trade flows, and customer demand patterns.
  • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
  • Drive sales of assigned categories across ecommerce, quick commerce, modern retail, and institutional buyers.
  • Build strong relationships with customers and close deals to achieve revenue and margin targets.
  • Over time, recruit, train, and manage a sales team to scale with category volumes.
  • Establish strong supplier networks across regions:
  • Vegetables: Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.
  • Fruits: Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage (e.g., imported apples, citrus).
  • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
  • Optimize farm-to-customer movement, minimizing wastage and cost.
  • Ensure freshness and availability across the portfolio.
  • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
  • Generate regular performance dashboards highlighting risks and opportunities.
Key Skills & Competencies
  • Strong understanding of fresh produce value chains—farm production, seasonality, market dynamics.
  • Proven sales experience with ability to close deals and grow revenues.
  • Negotiation and vendor management expertise.
  • Analytical skills to track price trends, demand forecasts, and category economics.
  • Ability to work cross-functionally with supply chain, operations, sales, and finance.
  • Entrepreneurial and execution-focused mindset.