
Chief Digital Marketing Strategist
6 days ago
Job Summary:
We are seeking a highly motivated and experienced Digital Marketing Specialist to lead our online marketing efforts.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive business growth.
- Plan and manage digital campaigns across channels including SEO, SEM, email, social media, and display advertising.
- Oversee and optimize the company's website and landing pages for user experience and conversion.
- Use analytics tools to measure performance and identify areas for improvement.
- Manage content strategy, creation, and distribution across all digital platforms.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with designers, content creators, product managers, and external agencies.
- Monitor competitors' digital activities and adjust strategies accordingly.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).
- 5+ years of proven experience in a digital marketing role.
- Strong knowledge of SEO, SEM (Google Ads), email marketing, social media advertising, and content marketing.
- Experience with marketing automation tools and CRM systems.
- Proficiency in web analytics tools.
- Strong analytical skills and data-driven thinking.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and deadlines.
Preferred Skills:
- Certifications in Google Ads, Google Analytics, or HubSpot.
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