Content Strategist

7 days ago

Gurgaon, Haryana, India GradRight Inc. Full time

GradRight Inc. is an innovative Ed-fintech startup dedicated to empowering global youth aspirations by providing accessible higher education solutions.

About Us

We are a pioneering company committed to assisting students in finding their ideal universities and funding plans at the right cost. Our flagship product, FundRight, is a revolutionary student loan bidding platform that has received over US$500 million in loan requests and secured over US$75 million in loan approvals for more than 1600 students since September 2020.

Our recently launched product, SelectRight, brings together students and universities on one platform, offering a unique approach to university selection and student recruitment. This innovative solution rests on three pillars: data-science, transparency, and ethics, matching students with their best-fit universities and programs.

Our core team comprises experienced professionals with extensive domestic and international expertise in launching and scaling premier higher education institutions. We believe in the transformative power of education and foster a culture that balances hard work with play, encouraging team members to fuel each other's growth and learning.

Founded in 2019 by Sasidhar Sista and Aman Singh, GradRight Inc. is poised to revolutionize the education sector.

Job Description

This role involves developing and executing content strategies across various verticals, analyzing content performance, and driving business goals through customized content plans.

The ideal candidate will possess:

  • A deep understanding of student-users, institutional partners, and market segments
  • Excellent written and verbal communication skills
  • Proficiency in digital communication tools, including email marketing platforms and social media management tools
  • Familiarity with marketing automation tools and analytics software
  • Knowledge of HTML, CSS, JavaScript, and API integration
Responsibilities

The successful candidate will be responsible for:

  • Developing clear content strategies aligned with business objectives
  • Collaborating with cross-functional teams to execute content plans
  • Analyzing content performance and making data-driven decisions
  • Evolving brand guidelines and ensuring consistency across all content channels
Qualifications & Experience

To be considered for this role, candidates should possess:

  • Bachelor's degree in English/Journalism or related field
  • 6-7 years of experience in digital content marketing, email marketing, PR, or related fields
Estimated Salary

$80,000 - $110,000 per year

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