Marketing Communications Specialist
5 days ago
We are seeking a creative and results-driven Marketing and Social Media Manager to join our dynamic team at DinePalace / Foodme.
The ideal candidate will have experience in managing ad campaigns, designing graphics, and executing social media strategies.
- Create visually engaging graphics for digital campaigns, social media, websites, and other marketing materials using Canva.
- Ensure all designs align with brand guidelines and marketing objectives.
Social Media Management:
- Develop and manage content calendars for various social media platforms, including Instagram, Facebook, LinkedIn, and Twitter.
- Design and schedule posts that resonate with the target audience and maintain consistent brand messaging.
Reel Design & Video Content Creation:
- Produce short-form video content, including reels, that drive engagement and increase brand visibility on social media.
- Stay updated with the latest trends and incorporate them into content creation.
Ad Campaign Management:
- Plan, execute, and optimize ad campaigns across platforms, such as Google, Facebook, and Instagram.
- Monitor ad performance, adjust strategies as needed, and report on campaign effectiveness.
Google AdWords Management:
- Conduct keyword research, create ad copies, and manage bids to optimize Google AdWords campaigns.
- Analyze campaign data to make informed decisions and improve ROI.
Collaboration & Communication:
- Collaborate with cross-functional teams, including marketing, content, and design, to develop cohesive campaigns.
- Present campaign ideas, results, and insights to team members and stakeholders.
Requirements:
- Bachelor's degree in B.Tech or Marketing Communications, Graphic Design, or a related field.
- 3 years of experience in marketing with a strong focus on graphic design, social media, and ad campaigns.
- Proficiency in Canva, Meta Ads, and Google AdWords.
- Proven experience in social media content creation, including reels.
- Strong analytical skills and the ability to make data-driven decisions.
- Excellent communication and organizational skills.
- Creative and innovative mindset with a strong attention to detail.
- Experience in the Restaurant industry is a must.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and creative environment.
- Growth and development opportunities within the company.
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