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Digital Marketing Strategist

2 weeks ago

Agra, Uttar Pradesh, India Oswaal Books Full time

We are seeking a Digital Marketing Strategist to join our team at Oswaal Books. As an SEO Content Specialist, you will play a key role in developing and implementing effective SEO strategies to improve our online presence.

Key Responsibilities:

  • Develop and implement effective SEO strategies to drive organic traffic and improve search engine rankings.
  • Perform keyword research, competitor analysis, and on-page optimization to enhance website visibility.
  • Analyze website performance using Google Analytics and other tools, and provide actionable insights for continuous improvement.
  • Collaborate with content creators to optimize website content, including blogs, landing pages, and product descriptions.
  • Stay updated with industry trends and algorithm changes to adapt SEO strategies accordingly.
  • Conduct technical SEO audits and implement fixes to enhance website crawlability and indexing.
  • Monitor and report on SEO performance metrics, including traffic, rankings, and conversion rates.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in SEO with a strong understanding of search engine algorithms and ranking factors.
  • Familiarity with SEO tools such as SEMrush or similar platforms.
  • Proficiency in Google Analytics and Google Search Console.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.
  • Self-motivated with a passion for staying updated with the latest trends and best practices in SEO.