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Digital Marketing Lead

2 weeks ago

Bengaluru, Karnataka, India Social Matters Full time

Job Description

 

The role of a Digital Marketing Manager at Social Matters involves overseeing the company's social media marketing, lead generation, web analytics, and overall digital marketing strategies. Key responsibilities include managing digital campaigns, analyzing web traffic data, creating marketing plans, and optimizing content for better engagement.

 

To excel in this position, you will need strong skills in digital marketing strategies and execution, as well as excellent organizational and project management skills. Proficiency in marketing and web analytics is also essential, along with the ability to work independently and in a team environment. A bachelor's degree in marketing, business, or a related field is required, with previous experience in a similar role being an advantage.

Key Responsibilities:

  • Manage digital campaigns across various channels.
  • Analyze web traffic data to inform marketing strategies.
  • Create comprehensive marketing plans.
  • Optimize content for better engagement.
  • Collaborate with cross-functional teams to drive cohesive marketing efforts.

 

Qualifications:

  • 3-4 years of experience in digital marketing.
  • Experience in social media marketing and lead generation.
  • Proficiency in marketing and web analytics.
  • Strong skills in digital marketing strategies and execution.
  • Excellent organizational and project management skills.
  • Ability to work independently and in a team environment.
  • Bachelor's degree in marketing, business, or a related field.
  • Previous experience in a similar role is an advantage.