Digital Marketing Manager

1 week ago


Bengaluru, Karnataka, India Sunrise Digital Full time
Job Description: Digital Marketing Manager
Location: Bengaluru.
Salary: 4.8 LPA
Experience: 2+ Years
Education: Any Bachelor's Degree
About the Role:
We are seeking a dynamic and results-driven Digital Marketing Manager to lead and execute our online marketing strategies. The ideal candidate will have expertise in SEO, Google Ads, Meta Ads, e-commerce platforms, and performance marketing to drive growth and optimize digital campaigns.
Key Responsibilities.
1. Search Engine Optimization (SEO):
Develop and implement on-page and off-page SEO strategies to improve organic search rankings.
Conduct keyword research, competitive analysis, and website audits to optimize content and site performance.
Monitor SEO performance using tools like Google Analytics and Search Console.
2. Google Ads Management:
Create, manage, and optimize PPC campaigns across Google Ads.
Perform A/B testing on ad copies and landing pages to enhance CTR and
conversion rates.
* Track and analyze campaign performance to achieve ROI goals.
3. Meta Ads (Facebook and Instagram):
Plan and execute paid advertising campaigns on Meta platforms.
Target the right audience with engaging ad creative and monitor ad performance.
Continuously optimize campaigns hased on data-driven insights.
4. E-commerce Marketing:
Manage digital strategies for e-commerce platforms, including product listing optimization and marketplace ads.
Drive traffic and conversions through performance marketing on platforms.
5. Performance Marketing:
Design and execute performance marketing strategies across channels to achieve KPIs.
Analyze campaign data, generate actionable insights, and prepare reports.
Stay updated with trends and tools in performance marketing to maximize efficiency.
Qualifications & Skills:
Bachelor's degree in any discipline.
Proven experience of 3 years in digital marketing.
Proficiency in tools like Google Analytics, SEMrush, Ahrefs, Facebook Ads Meta ads. Performance Marketing and other E-Commerce platforms.
Strong analytical skills with a data-driven mind-set.

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