Senior Brand Manager

1 week ago

Noida, Uttar Pradesh, India Sonet Microsystems Pvt. Ltd. Full time

Job Description

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Sonet Microsystems Pvt Ltd is seeking a highly skilled and experienced Senior Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing strategies to promote our products and services, build brand equity, and drive revenue growth.

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Responsibilities

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  • Develop and execute a comprehensive marketing strategy to support Sonet Microsystems' business objectives.">
  • Identify and capitalize on market trends, competitive positioning, and customer needs to drive marketing initiatives that support the company's sales and growth targets.">
  • Establish annual marketing plans, budget allocation, and KPIs aligned with company goals.">
  • Lead the development, positioning, and execution of Sonet Microsystems' brand strategy to ensure consistency across all marketing channels.">
  • Oversee and manage digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.">
  • Drive online presence through social media, paid media, organic traffic, and website optimization.">
  • Monitor and analyze digital marketing performance metrics, optimizing campaigns to ensure maximum ROI.">
  • Develop and oversee the creation of compelling content, including blogs, whitepapers, case studies, videos, and webinars, tailored to target audience needs and interests.">
  • Collaborate with subject matter experts and sales teams to create content that educates prospects and supports the sales process.">
  • Conduct market research to understand customer needs, industry trends, and competitor offerings.">
  • Provide actionable insights into market segmentation, competitive advantages, and emerging opportunities.">
  • Develop and refine customer personas and identify high-value prospects to support sales teams in targeting the right audience.">
  • Lead end-to-end marketing campaigns, from planning to execution, aimed at driving lead generation, increasing product adoption, and enhancing customer loyalty.">
  • Manage marketing automation tools, CRM systems, and sales enablement platforms to improve campaign effectiveness.">
  • Evaluate campaign performance and deliver insights and recommendations to optimize marketing efforts.">
  • Work closely with the sales team to align marketing campaigns with sales goals, ensuring that lead generation and marketing-qualified leads (MQLs) are properly handed off to the sales team.">
  • Collaborate with the sales team on account-based marketing (ABM) initiatives, ensuring messaging and outreach strategies are tailored to the needs of key clients.">
  • Provide the sales team with sales enablement tools, presentations, and other materials to help convert leads into clients.">
  • Plan and execute industry events, webinars, conferences, and trade shows to build brand awareness, generate leads, and network with key stakeholders.">
  • Manage event budgets, vendor relationships, and logistics to ensure successful execution.">
  • Ensure post-event follow-up and analysis to measure ROI and capture leads.">
  • Lead and mentor the marketing team, fostering a collaborative and results-driven environment.">
  • Conduct regular performance reviews, set clear goals, and provide ongoing coaching and support to ensure team members' professional growth.">
  • Manage external agencies, consultants, and vendors, ensuring deliverables are met on time and within budget.">
  • Track, analyze, and report on the performance of all marketing activities, including digital campaigns, content performance, and lead generation.">
  • Use data and insights to adjust strategies, optimize campaigns, and improve marketing effectiveness.">
  • Provide regular reports and presentations to senior management on the success of marketing initiatives and return on investment (ROI).">
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Skills and Qualifications

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To succeed in this role, you will need:

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  • Bachelor's degree in Marketing, Business Administration, or a related field.">
  • 5+ years of experience in marketing, with a focus on B2B marketing, digital marketing, and content creation, ideally in the technology, IT, or SaaS sector.">
  • Proven experience in managing cross-functional marketing teams, campaigns, and projects.">
  • Strong background in developing and executing integrated marketing strategies that drive business growth.">
  • Demonstrated success in lead generation, brand awareness, and customer acquisition campaigns.">
  • Expertise in digital marketing channels such as SEO, SEM, social media, email marketing, and PPC.">
  • Strong knowledge of marketing automation tools, CRM systems (HubSpot, Salesforce), and analytics platforms (Google Analytics, SEMrush, etc).">
  • Excellent communication, writing, and presentation skills.">
  • Strong analytical skills, with the ability to interpret data and translate it into actionable marketing strategies.">
  • High level of creativity and strategic thinking, with a customer-centric mindset.">
  • Strong leadership and team management skills.">
  • Proactive, self-driven, and capable of working independently.">
  • Ability to adapt to changing market dynamics and emerging marketing trends.">
  • Results-oriented and focused on driving measurable business outcomes.">
  • Ability to build and nurture relationships with internal teams, clients, and external partners.">
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Benefits

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Sonet Microsystems Pvt Ltd offers a competitive salary package and a range of benefits, including:

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  • A minimum salary of ₹1,200,000 per annum.">
  • Professional development opportunities.">
  • Flexible work arrangements.">
  • Recognition and rewards for outstanding performance.">
  • An opportunity to work with a dynamic and forward-thinking organization.">
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Other Opportunities

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Sonet Microsystems Pvt Ltd is committed to fostering a culture of innovation and continuous learning. We offer a range of opportunities for personal and professional growth, including:

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  • Professional development programs.">
  • Training and certification programs.">
  • Internal mentorship programs.">
  • Opportunities to contribute to company-wide initiatives and projects.">
  • An open-door policy and transparent communication.">

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