Lead Food Brand Strategist

1 day ago

Jamnagar, Gujarat, India beBeeBrandManager Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Assistant Brand Manager for Foods-Chennai

We are seeking a skilled Brand Manager to lead the development and implementation of our food brand's strategy, positioning, and market presence.

The successful candidate will drive integrated marketing campaigns, manage consumer and market research, and partner with performance marketing teams to ensure effective brand messaging.

Key Responsibilities:

  • Develop and implement brand strategy, positioning, and value proposition.
  • Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
  • Manage consumer and market research, track brand health, and generate insights.
  • Partner with performance marketing teams/agencies to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.

Requirements:

  • 4-5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.

Benefits:

  • Opportunity to work on a new food brand from inception.
  • Chance to develop and implement brand strategies.
  • Collaboration with cross-functional teams and external partners.

About the Role:

This is an exciting opportunity for a motivated and experienced Brand Manager to join our team and contribute to the growth and success of our food brand. If you have a passion for building brands and driving business results, we encourage you to apply.

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