Healthcare Digital Marketing Strategist

1 day ago

Bikaner, Rajasthan, India beBeePerformanceMarketing Full time ₹ 2,50,000 - ₹ 3,50,000
Results-Driven Performance Marketing Specialist

About the Role:

We are seeking a strategic and analytical performance marketing professional to plan, execute, and optimize paid campaigns across digital platforms. The ideal candidate should possess expertise in healthcare marketing and understand patient acquisition funnels, healthcare compliance, and how to build trust-driven campaigns that deliver measurable ROI.

  • Develop and manage comprehensive paid campaign strategies across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Promote patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
  • Conduct thorough keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Analyze and interpret campaign performance metrics (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare regular reports.
  • Enhance landing pages, ad creatives, and funnels to improve conversion rates.
  • Collaborate with content and design teams to create engaging ad copies, creatives, and video campaigns aligned with healthcare guidelines.
  • E nsure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
  • Implement remarketing & retargeting strategies to engage potential patients.
  • Effectively manage budgets to maximize ROI while minimizing Cost per Lead (CPL).

Requirements:

  • Bachelor's/Master's in Marketing, Business, or related field.
  • 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey & compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.
  • Strong communication and collaboration skills.

Preferred Skills:

  • Certification in Google Ads / Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).
  • Ability to handle multi-location healthcare campaigns (clinics, hospitals, doctors).

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