Lead Digital Personalization Strategist

2 weeks ago

Thrissur, Kerala, India beBeePersonalization Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Title: Adobe Target Lead Engineer

We are seeking an experienced Adobe Target architect to lead personalization and optimization initiatives across digital platforms. As a key member of our team, you will be responsible for designing and implementing scalable solutions that drive business results.

The ideal candidate will have deep expertise in Adobe Target, with additional experience in Adobe Edge and a strong understanding of Adobe Journey Optimizer (AJO). Familiarity with Customer Data Platforms (CDP) is a plus.

Key Responsibilities:

  • Design and implement Adobe Target solutions for personalized experiences across web and mobile platforms
  • Collaborate with cross-functional teams to integrate Adobe Edge for real-time decisioning
  • Provide strategic guidance on AJO capabilities and journey orchestration
  • Work with marketing and data teams to align personalization strategies with business goals
  • Ensure scalable and maintainable architecture for Adobe Experience Cloud integrations
  • Support CDP-related initiatives and audience segmentation strategies

Required Skills:

  • Strong hands-on experience with Adobe Target architecture and implementation
  • Exposure to Adobe Edge and its integration capabilities
  • High-level understanding of Adobe Journey Optimizer (AJO)
  • Familiarity with Customer Data Platforms (CDP) and audience management

What We Offer:

  • A dynamic work environment that fosters innovation and collaboration
  • A competitive salary and comprehensive benefits package
  • Ongoing training and professional development opportunities

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