Digital Marketing Specialist Lead
17 hours ago
About XHire:
XHire is a cutting-edge platform empowering businesses to find and acquire top talent.
Job Overview:
We are looking for a seasoned Digital Marketing Specialist Lead to spearhead our digital marketing initiatives. This role involves developing and executing strategic plans to drive online engagement and conversions.
Key Responsibilities:
- Develop and manage ABM campaigns leveraging HubSpot CRM for data-driven decision making.
- Create compelling content and designs for ads in collaboration with cross-functional teams.
- Analyze campaign performance and adjust strategies to optimize results.
- Implement content distribution strategies to expand reach and impact.
Essential Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field (desired).
- Substantial experience in ABM processes, account segmentation, and list building.
- In-depth knowledge of paid advertising principles and hands-on experience with Google Ads, LinkedIn, and other platforms.
- Familiarity with marketing automation tools like HubSpot for demand generation and ABM campaigns.
- Outstanding collaboration and communication skills.
- Data-driven approach with ability to interpret metrics and analytics.
Compensation Package: $85,000 - $115,000 per annum.
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