Marketing Analytics Expert

4 weeks ago


Mumbai, Maharashtra, India Puretech Digital Full time
Key Responsibilities

As a Paid Media Performance Specialist, your primary responsibilities will include:

  • Campaign Management: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
  • Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.
  • Data Analysis: Analyze campaign performance data to identify key trends, opportunities, and areas for improvement.
  • Keyword and Audience Research: Conduct thorough keyword research to identify relevant and high-performing keywords for search campaigns.
  • Ad Copy and Creative Testing: Collaborate with the creative team to develop compelling ad copy and visuals.

In terms of required skills and qualifications, we are looking for a candidate with a strong analytical mindset and proficiency in data analysis tools and platforms. A Bachelor's or Master's degree in Marketing, Business, Engineering, or a related field is also essential.



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