Social Media Marketing Specialist

4 weeks ago


Gurgaon, Haryana, India Honasa Consumer Ltd. Full time

Key Responsibilities:

  • Develop and execute social media strategies to enhance Honasa's online presence and engage with its audience.
  • Conceptualize and create high-quality social media content that aligns with the company's brand guidelines and resonates with its followers.
  • Collaborate with the Creative Team to brainstorm innovative ideas and create compelling content for various social media channels.
  • Monitor and analyze social media metrics to optimize content performance and achieve set goals.
  • Stay up-to-date with the latest social media trends, competitor activities, and emerging marketing technologies to inform strategic decisions.
  • Build and maintain relationships with influencers and agencies to identify opportunities for collaboration and content creation.

Requirements:

  • Bachelor's degree in Marketing, Mass Communication, or a related field.
  • At least 1 year of experience in social media marketing or a related field.
  • Strong knowledge of social media platforms, including Instagram, Twitter, and Facebook.
  • Familiarity with social media tools and paid advertising platforms.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.


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