Social Media Marketing Specialist
4 weeks ago
Key Responsibilities:
- Develop and execute social media strategies to enhance Honasa's online presence and engage with its audience.
- Conceptualize and create high-quality social media content that aligns with the company's brand guidelines and resonates with its followers.
- Collaborate with the Creative Team to brainstorm innovative ideas and create compelling content for various social media channels.
- Monitor and analyze social media metrics to optimize content performance and achieve set goals.
- Stay up-to-date with the latest social media trends, competitor activities, and emerging marketing technologies to inform strategic decisions.
- Build and maintain relationships with influencers and agencies to identify opportunities for collaboration and content creation.
Requirements:
- Bachelor's degree in Marketing, Mass Communication, or a related field.
- At least 1 year of experience in social media marketing or a related field.
- Strong knowledge of social media platforms, including Instagram, Twitter, and Facebook.
- Familiarity with social media tools and paid advertising platforms.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
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