Real Estate Marketing Specialist

2 weeks ago


Chennai, Tamil Nadu, India VNR Homes Full time

Marketing Executive Job Description:

Role Overview:

VNR Homes is seeking a results-driven Marketing Executive to lead our Below The Line (BTL) marketing efforts in the real estate sector.

Key Responsibilities:

BTL Campaign Management:

Develop and execute targeted BTL marketing campaigns to drive brand awareness and generate leads, utilizing market research to identify trends and opportunities.

Collaborate with cross-functional teams to implement BTL strategies, including events, roadshows, and on-ground activities.

Content Creation and Collateral Development:

Design and develop high-quality marketing materials, such as brochures, flyers, and presentations, aligned with industry standards.

Work with graphic designers, content writers, and agencies to ensure effective communication of our real estate offerings.

Market Research:

Conduct market research to stay ahead of industry developments and identify opportunities for growth.

Event Coordination:

Plan and coordinate real estate events, property launches, and promotional activities, ensuring seamless execution and post-event analysis.

Relationship Building:

Build and maintain relationships with key stakeholders, including clients, real estate agents, and industry influencers.

Budget Management:

Effectively manage the marketing budget to ensure maximum ROI for all marketing initiatives.

Qualifications and Skills:

Requirements:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in real estate marketing, with a focus on BTL strategies.

Strong project management skills, ability to multitask, and excellent communication and interpersonal skills.

Creative thinker with the ability to generate innovative marketing ideas and proficiency in Microsoft Office.

What We Offer:

VNR Homes offers a dynamic work environment, opportunities for growth and development, and a competitive compensation package.

If you are a strategic thinker with a passion for real estate marketing, we invite you to apply and contribute to our success.



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