Director of Creative Merchandising

15 hours ago

Malappuram, Kerala, India beBeeProduct Full time ₹ 8,00,000 - ₹ 10,00,000

About Athleisure and Lifestyle Brand

Cava-athleisure is a fast-growing D2C athleisure and lifestyle brand that blends global aesthetics with Indian sensibilities.

Founded with a vision to bring comfort, performance, and style together, we are on an ambitious growth path—expanding across e-commerce, retail, and omnichannel touchpoints.

Role Overview

We seek a seasoned Product Leader to spearhead our design vision and buying strategy. This critical role will be instrumental in crafting collections that resonate with our community while balancing creativity, commercial viability, and speed to market.

Key Responsibilities
  • Lead the product & design team to develop seasonal collections aligned with our brand identity and consumer needs.
  • Translate global trends, consumer insights, and brand strategy into product lines.
  • Ensure innovation in fabrics, silhouettes, and functionality for athleisure and lifestyle segments.
  • Oversee sampling, prototyping, and quality benchmarking.
  • Define assortment strategies across categories, price points, and channels (D2C, marketplace, retail).
  • Builtsupplier/vendor partnerships for fabrics, trims, and finished goods.
  • Negotiate costs, MOQs, and timelines to optimize margins and speed.
  • Maintain balanced inventory: fast movers, core basics, and newness.
  • Collaborate closely with Marketing, Operations, and Finance to ensure design and buying plans meet growth and profitability targets.
  • Drive calendar discipline—ensuring timely launches and refreshes.
  • Analyze sales & performance data to refine designs and buying decisions.
  • Mentor and build a high-performing team of designers and buyers.
  • Foster a culture of creativity, agility, and accountability.

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