Marketing Growth Strategist

14 hours ago

India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Growth Functional Lead

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As a senior marketing professional, you will play a critical role in accelerating user acquisition, engagement, and retention across our fintech products.

You will spearhead the development of growth funnels, identify new opportunities, and ensure alignment across departments to maximize business impact.

This is a unique opportunity to work on a platform that offers users free and unlimited access to their bureau scores from CIBIL and Experian.


~ This position requires strong stakeholder management skills to coordinate with key partners such as Google and Meta.

Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners like Google and Meta.

Continuously identify and integrate emerging growth opportunities. ~ Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly. ~ Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results. ~ A deep understanding of consumer acquisition, consumer journey, and digital apps interaction is required. ~ 6-8 years of experience in growth marketing, preferably in the fintech or financial services industry. ~ Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools. ~ Proven track record of managing complex projects and stakeholder relationships effectively. ~ Expertise in agile project and sprint management methodologies. ~ Demonstrated success in devising and executing growth strategies that leverage app and web platforms. ~ Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing. ~ Excellent analytical skills with the ability to interpret data and turn insights into actionable growth plans. ~ Experience in Personal Loan monetization is preferable. ~ Familiarity with fintech products, regulatory environments, and customer behavior. ~ Hands-on experience with growth-related tools and platforms. ~ Strong knowledge of programming/scripting for data analysis (Python, R) is a plus.

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