Leading Data Analyst

6 days ago


Anantapur, Andhra Pradesh, India beBeeDataScientist Full time ₹ 10,08,000 - ₹ 20,16,000
Job Description

This is a full-time, remote position for a Data Scientist. They will be responsible for the analysis and interpretation of marketing and sales data to support incrementality testing.

  • Daily tasks include running models to perform market selection & design incrementality tests.
  • The Data Scientist will also be responsible for communicating findings and insights to stakeholders.
Responsibilities
  • Work with other team members to actively deliver Geo test outputs for clients.
  • Develop and implement statistical models to solve everyday market analytics challenges.
  • Perform exploratory data analysis using spreadsheets or Excel to understand data.
  • Interpret results from Geo tests and translate them into actionable recommendations.
  • Use results of a test or analysis to arrive at attributed conversions & multipliers.
  • Collaborate with strategist teams to translate business questions and objectives into analytical frameworks.
  • Work with stakeholders to gather the data required for building models.
  • Conduct ad-hoc analyses to support client requirements.
Required Skills and Qualifications
  • Bachelors in Statistics, Mathematics, Computer Science, Operations Research, Engineering, Economics.
  • 2+ years of experience in data science or advanced analytics.
  • Advanced knowledge of statistical concepts like hypothesis testing, regression & time series analysis.
  • Proficiency in programming and query languages like Python, R and SQL.
  • Understanding of marketing channels, metrics, and KPIs.
  • Proficiency in data manipulation and preprocessing.
  • Strong MS Excel, Google sheets skills.
  • Strong problem-solving and analytical thinking abilities.
  • Ability to communicate complex technical concepts to non-technical stakeholders.
  • Ability to tell compelling stories with data.
  • Experience using PowerPoint or Google slides to present findings.
Preferred Qualifications
  • Experience with Incrementality testing.
  • Experience with Spike Attribution.
  • Experience with MMM.
  • Knowledge of digital marketing strategies and tactics.
  • Familiarity with marketing technology platforms and data sources.
  • Knowledge of Advanced attribution concepts & market analytics.


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