AMP Leadership Position
2 weeks ago
We are seeking a seasoned professional to lead our Open and AMP Programmes. As the Associate Director, you will play a pivotal role in shaping the strategic direction and operational excellence of our programmes.
Key Responsibilities:- Strategic Revenue Growth:
- Develop and execute comprehensive business development strategies to drive sustainable revenue growth in both B2B and B2C segments.
- Conduct thorough market analyses, assess competitive landscapes, and implement effective pricing and promotional strategies for diverse client bases.
- Digital Marketing:
- Oversee the entire lead generation for AMP programmes, understanding and prioritizing the digital marketing channel mix for both B2B and B2C contexts.
- Focusing on optimizing the digital marketing campaigns for lead quality and lead quantity with emphasis on reducing the cost per enrollment and also taking initiatives for onboarding new digital marketing channels.
- Involved in the design and development of marketing collaterals for website, digital marketing channels and for other social media platforms.
- Promoting and hosting webinars for creating awareness for the AMP Portfolio.
- Engagement with Research Centers:
- Engage with internal research centers and collaborate for any changes on the design of the curriculum of the AMP portfolio.
- Work closely with the research centers for arranging training sessions for business development and admission teams.
- Strategic Planning Excellence:
- Develop and execute a visionary strategic plan for the open and AMP Division, seamlessly aligning with overarching organizational objectives.
- Integrate comprehensive planning for short and long-term goals, encompassing financial, programmatic, and customer-centric aspects for both B2B and B2C initiatives.
- Budgetary Maestro:
- Develop and meticulously manage budgets for the division, ensuring judicious allocation of resources and unwavering adherence to financial objectives for both B2B and B2C realms.
- Collaborate with relevant stakeholders to create comprehensive annual budgets, closely monitoring and adjusting allocations as needed.
- Annual Planning:
- Spearhead the annual planning process, working closely with key stakeholders to define strategic priorities, financial goals, and programmatic objectives for both B2B and B2C segments.
- Align annual plans with the broader organizational strategy, ensuring a cohesive and synchronized approach to business development.
- Financial Forecasting:
- Utilize financial forecasting techniques to project future revenues, expenses for both B2B and B2C engagements.
- Provide timely and accurate financial reports to inform decision-making and ensure alignment with annual plans.
- Conversion Optimization:
- Implement strategies to improve conversions from lead to enrollment across both B2B and B2C channels through dedicated digital marketing efforts.
- Analyze data and lead initiatives to enhance the enrollment process, ensuring a seamless and compelling journey for prospective participants.
- Salesforce CRM and Digital Transformation:
- Actively participate in the implementation and utilization of Salesforce CRM for effective lead management, customer relationship building, and data-driven decision-making.
- Lead digital transformation initiatives, leveraging technology to enhance operational efficiency, streamline processes, and elevate the overall participant experience
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