
Digital Media Specialist
2 weeks ago
The ideal candidate will possess a deep understanding of YouTube's algorithm, SEO, analytics, and audience psychology.
Key responsibilities include:
- Creating IPs: Research trends, analyze competitors, and pitch original video concepts tailored to the brand's niche and audience.
- Scripting & Storytelling: Craft compelling scripts that combine storytelling, education, and entertainment - optimized for viewer retention.
- End-to-End Video Production: Lead the process from ideation to execution - including scripting, filming, editing oversight, and publishing.
- Project Management: Coordinate with editors, designers, voiceover artists, and other collaborators to ensure on-time, high-quality video delivery.
- YouTube Optimization: Write clickbait titles, descriptions, tags, and thumbnails.
- Performance Analysis: Track video metrics and retention analytics. Make data-backed decisions to improve future content.
Required skills and qualifications include:
- 3+ years of experience in video content creation or digital storytelling, preferably for YouTube.
- Strong scriptwriting and storytelling skills.
- Deep understanding of YouTube's algorithm, SEO, analytics, and audience psychology.
- Hands-on experience with video production (camera work, editing knowledge, lighting, audio) is a plus.
- Familiarity with tools like YouTube Studio, Adobe Premiere, Final Cut Pro, Notion, Frame.io, etc.
- Ability to thrive in a fast-paced, collaborative, and iterative environment.
Bonus points if you have:
- A successful YouTube channel or have scaled one for a brand/creator.
- The ability to wear multiple hats - from scripting to filming to editing.
- Experience working with influencer/content creator teams.
- Understanding virality, trend cycles, and online culture.
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