
Senior Brand Communications Specialist
2 days ago
Job Description:
The ideal candidate will bring hands-on experience in integrated marketing and brand communication. They should be adept at managing both external brand building and internal communication initiatives, understanding the market and driving the brand as per market needs.
Key Responsibilities Include:
- Interacting with advertising/media agencies to provide briefs and evaluate creative strategies
- Planning and implementing 360-degree campaigns across all channels
- Developing multi-channel marketing initiatives to support business objectives
- Ideating creative routes for newly launched products/services
- Conceptualizing end-to-end execution
Required Skills and Qualifications:
- Media branding
- Media strategy
- Advertising
- Brand campaigning
- Marcom
- ATL
- BTL
- Promotions
- Marketing
- Campaigns
- Events
Benefits:
This role involves strategizing, designing, and executing brand communication for a strong brand presence company in the Indian market through various ATL, BTL, and trade promotion activities.
Others:
The ideal candidate will analyze the performance of branding initiatives and campaigns through metrics such as ROI, engagement, and brand health.
This position requires someone who is adept at managing both external brand building and internal communication initiatives.
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