Senior Salesforce Data Cloud Strategist

5 days ago


Pune, Maharashtra, India Sampoorna Consultants Pvt. Ltd Full time
About the Role:

Sampoorna Consultants Pvt. Ltd is seeking a highly skilled Senior Salesforce Data Cloud Consultant to lead the end-to-end implementation of Salesforce Data Cloud (CDP), encompassing data acquisition, integration, quality assurance, and utilization.

Key Responsibilities:

  • Develop and implement data-driven segmentation strategies to ensure precise audience targeting and content delivery.
  • Design and document data models, pipelines, and transformations to facilitate seamless data ingestion, integration, and enrichment within Salesforce Data Cloud.
  • Collaborate with IT teams to guarantee smooth data integration, troubleshoot technical issues, and optimize system performance for data initiatives.
  • Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.
  • Provide training and support to development teams on utilizing Salesforce Data Cloud features and capabilities.

Technical Requirements:

  • Configure and optimize Data Cloud platform to meet business objectives.
  • Integration of Data Cloud with: Salesforce CRM, Salesforce MC, Salesforce Marketing Intelligence, Websites/microsites using SDK method, Snowflake, and other sources.
  • Set up and manage data streams from various sources, ensuring uninterrupted data flow.
  • Configure and develop criteria for Identity management, data transformations, and calculated insights.
  • Configure and develop Lead scoring based on customer data from CRM and engagement data from different touchpoints.

Qualifications:

  • Bachelor's degree in computer science, Information Technology, Marketing, or a related field.
  • Proven experience (2+ years) with a strong focus on Salesforce Data Cloud and/or custom database solutions.
  • Salesforce Data Cloud Consultant certification strongly preferred.

Estimated Salary: $135,000 - $195,000 per year, depending on location and experience.



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