Senior Salesforce Data Cloud Strategist
5 days ago
Sampoorna Consultants Pvt. Ltd is seeking a highly skilled Senior Salesforce Data Cloud Consultant to lead the end-to-end implementation of Salesforce Data Cloud (CDP), encompassing data acquisition, integration, quality assurance, and utilization.
Key Responsibilities:
- Develop and implement data-driven segmentation strategies to ensure precise audience targeting and content delivery.
- Design and document data models, pipelines, and transformations to facilitate seamless data ingestion, integration, and enrichment within Salesforce Data Cloud.
- Collaborate with IT teams to guarantee smooth data integration, troubleshoot technical issues, and optimize system performance for data initiatives.
- Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.
- Provide training and support to development teams on utilizing Salesforce Data Cloud features and capabilities.
Technical Requirements:
- Configure and optimize Data Cloud platform to meet business objectives.
- Integration of Data Cloud with: Salesforce CRM, Salesforce MC, Salesforce Marketing Intelligence, Websites/microsites using SDK method, Snowflake, and other sources.
- Set up and manage data streams from various sources, ensuring uninterrupted data flow.
- Configure and develop criteria for Identity management, data transformations, and calculated insights.
- Configure and develop Lead scoring based on customer data from CRM and engagement data from different touchpoints.
Qualifications:
- Bachelor's degree in computer science, Information Technology, Marketing, or a related field.
- Proven experience (2+ years) with a strong focus on Salesforce Data Cloud and/or custom database solutions.
- Salesforce Data Cloud Consultant certification strongly preferred.
Estimated Salary: $135,000 - $195,000 per year, depending on location and experience.
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