Senior Digital Marketing Professional

1 week ago

Thoothukudi, Tamil Nadu, India beBeeStrategist Full time ₹ 20,00,000 - ₹ 25,00,000

Job Opportunity

We are seeking a skilled Paid Search Strategist to join our team.

The ideal candidate will be responsible for managing large online SEM advertising campaigns on Google and Bing Ad platforms, planning, optimizing, and analyzing campaign performance based on client objectives.

Key Responsibilities:

  • Manage paid marketing campaigns aligned with strategic direction provided by the leadership team.
  • Optimize media campaigns towards target KPIs within various advertising platforms.
  • Develop budget projections and pace campaigns based on monthly allocations.
  • Experience with bidding tools and strategies.

Requirements:

  • At least 4 years of experience in building Paid Search/PPC campaign strategies.
  • Expertise in building and optimizing campaigns, keyword lists, extensions etc.
  • Proficient in writing and testing ad copy.
  • Experience with Google AdWords Editor.
  • Excellent English language skills for working with global teams.

Preferred Skills:

  • Working knowledge of third-party tools like DoubleClick and Omniture.
  • Experience in running Google Shopping campaigns.
  • Macros and introductory programming languages.

Personal Characteristics:

  • Self-Starter
  • Ability to take directions and complete tasks at hand.
  • Ability to move quickly and proactively for client success.
  • Team-Player – Who can work within a dynamic team.
  • Managerial skills – Who can lead by example while being a mentor.

Why this role matters:

  • Contribute to driving business growth through effective digital marketing strategies.
  • Collaborate with cross-functional teams to achieve common goals.
  • Develop your expertise in paid search marketing and stay up-to-date with industry trends.

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