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1 day ago
A proactive marketing professional is required to play a crucial role in designing, executing and optimizing retention marketing campaigns across multiple channels. The ideal candidate will have a data-driven approach, hands-on experience with user engagement platforms, and a passion for analyzing user behavior.
Key Responsibilities• Lifecycle Campaign Strategy & Execution: Develop personalized multi-channel campaigns using MoEngage to map learner journeys and create automated workflows based on behavioral and academic data.
• Cross-Functional Collaboration: Work closely with the Digital Marketing, Content, and Academic Success teams to align communication strategies with learning milestones and curriculum needs.
• Content Personalization & Engagement: Drive engagement through nudges, reminders and motivational content by developing personalized communication tracks for different user segments.
• Performance Analytics & ROI Tracking: Track and analyze key retention KPIs including batch enrollments, course completion rates and subscription renewal rates.
• Platform Mastery: Use a test-and-learn mindset, implementing A/B and multivariate testing to continuously improve campaign performance.
Requirements• Education: A Bachelor's degree in Marketing, Business, Education or a related field.
• Experience: A minimum of 4 years of experience in retention, lifecycle or CRM marketing preferably within the EdTech industry.
• Technical: Hands-on experience with MoEngage is mandatory. Familiarity with WebEngage, CleverTap or Braze is a plus.
• Analytical: Strong analytical skills with the ability to synthesize learner data into actionable strategies.
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