Digital Transformation Strategist

5 days ago


Lucknow, Uttar Pradesh, India Propques Services Pvt Ltd Full time
Job Description:

Key Responsibilities:

  • Develop and implement a comprehensive digital marketing strategy to increase brand awareness and drive traffic to our co-working space.
  • Create, curate, and manage engaging content for our website, blog, social media, email newsletters, and other digital platforms.
  • Optimize website content for search engines to improve organic search rankings and plan and execute paid search campaigns (Google Ads) to drive targeted traffic to our website and landing pages.
  • Monitor and analyse the performance of digital marketing campaigns using tools like Google Analytics and provide regular reports and insights to the management team on campaign effectiveness, ROI, and areas for improvement.
Requirements:
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.
  • Strong understanding of SEO, SEM, content marketing, and social media strategies.
  • Excellent written and verbal communication skills.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Strong analytical skills with a data-driven mindset.
  • Ability to work independently and manage multiple projects simultaneously.


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