Marketing Strategist

5 days ago


Bengaluru, Karnataka, India Aditya Birla Group Full time
About the Role

As a Marketing Strategist at Aditya Birla Group, you will play a critical role in developing and executing comprehensive marketing strategies to elevate Polo Ralph Lauren's presence in India.

The ideal candidate will have a deep understanding of local consumer preferences, market trends, and competitor activity. You will be responsible for:

  • Defining key performance indicators (KPIs) and tracking metrics to measure campaign success;
  • Analyzing market research data and consumer insights to inform targeted marketing campaigns;
  • Collaborating with cross-functional teams to develop innovative marketing initiatives and optimize visual merchandising strategies;

To succeed in this role, you must be a creative problem-solver with excellent communication and project management skills. You should be proficient in digital marketing tools and technologies, with experience in social media marketing, email campaigns, and online advertising.


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