Marketing Product Specialist

5 days ago


Pune, Maharashtra, India Peppermint Robotics Full time
Job Overview:

As a Marketing Product Specialist at Peppermint Robotics, you will play a critical role in managing customer relationships, creating insightful sales reports, and collaborating closely with the sales team. You will also be responsible for driving our social media presence, enhancing SEO efforts, and leading the lead generation process through LinkedIn and email marketing. Your expertise in prospecting using tools like Lusha, Apollo, and Sales Navigator will be essential to our success.

Key Responsibilities:
  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Analyze data to inform product development and marketing strategies.
  • Oversee and manage customer relationship management (CRM) systems to ensure efficient customer interactions and data management.
  • Create detailed sales reports to provide insights into sales performance and trends.
  • Manage social media platforms using tools like Canva and Figma to create engaging content and maintain a strong online presence.
  • Enhance the company's search engine optimization (SEO) efforts to improve online visibility and drive organic traffic.
  • Lead the lead generation process through LinkedIn and email marketing, identifying and nurturing potential clients.
  • Utilize prospecting tools to identify and connect with potential leads, contributing to the growth of our sales pipeline.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
  • 13 years of experience in product marketing, preferably in the Manufacturing, Automobile, Robotics, and Appliances industry.
  • Strong understanding of the product lifecycle and go-to-market strategies.
  • Excellent written and verbal communication skills.
  • Proficient in marketing analytics tools and CRM software.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
Key Competencies:
  • Strategic Thinking: Ability to think strategically about market opportunities and develop actionable plans.
  • Collaboration: Strong team player with the ability to work effectively with cross-functional teams.
  • Customer Focus: Deep understanding of customer needs and the ability to translate them into effective marketing strategies.
  • Analytical Skills: Ability to analyze data, generate insights, and make data-driven decisions.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage change effectively.

Skills: Social media marketing, customer focus, social media management, market research, CRM, customer relationship management, search engine optimization, prospecting tools, collaboration, project management, strategic thinking, prospect qualification, lead generation, LinkedIn, vendor management, CRM software, analytical skills, adaptability, sales reports, written communication, data analysis, marketing analytics tools, verbal communication, Apollo.



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