
Performance Marketing Specialist
1 week ago
About the Role:
We're seeking a strategic and analytical mind to drive high-performing campaigns across Google, Meta, and other platforms.
This role is ideal for someone who understands the balance between data-driven insights and creative storytelling, with expertise in budget management and campaign optimization.
Key Responsibilities Include:
- Planning, executing, and optimizing paid marketing campaigns to maximize ROI and customer growth.
- Leading campaign performance analysis and continuous optimization for key metrics: ROAS, CAC, CTR, and conversion rates.
- Conducting A/B tests on creatives, audiences, copy, and landing pages to drive performance improvements.
- Collaborating with design and content teams to develop compelling, on-brand campaign assets.
- Monitoring industry trends, platform updates, and competitor activity to identify new opportunities.
- Reporting on campaign performance and sharing actionable insights with stakeholders.
- Partnering with external agencies or partners as needed to support campaign execution.
What We Offer:
- A dynamic work environment that fosters innovation and creativity.
- Opportunities for professional growth and development.
- Collaborative team atmosphere.
Requirements:
- Proven experience in performance marketing with a strong track record of success.
- Expertise in campaign planning, execution, and optimization.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Ability to work effectively in a fast-paced environment.
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