Digital Marketing Specialist

1 week ago

Thoothukudi, Tamil Nadu, India beBeePerformance Full time ₹ 3,00,000 - ₹ 4,20,000

Job Title: Meta Ads Manager - Performance Marketing

Job Description:

 

As a seasoned digital marketing professional, you will be responsible for driving the strategy, execution, and scaling of ad campaigns on Facebook & Instagram.

 

Main Responsibilities:

  • Develop, execute, and optimize Meta ad campaigns for multiple brands.
  • Scale campaigns profitably and manage monthly budgets effectively.
  • Generate performance reports and present insights to clients.
  • Collaborate with creative, content, and analytics teams for campaign success.
  • Conduct A/B testing across creatives, audiences, and funnels.
  • Stay updated with Meta's latest ad features, trends, and policies.
  • Ensure client satisfaction through consistent communication and performance delivery.

 

Requirements:

  • At least 1 year of hands-on experience in digital marketing (agency experience preferred).
  • Proven track record of scaling brand campaigns.
  • Strong knowledge of campaign structures, audiences, and bidding strategies.
  • Excellent analytical, reporting, and client communication skills.

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