
Marketing Email Campaign Specialist Position
16 hours ago
As a seasoned marketing professional, you will be responsible for spearheading end-to-end email campaign execution.
Key Responsibilities:- Manage existing campaigns, new campaign setup, data selection, campaign rollout, and results tabulation (Reports)
- Set up customer targeting and workflow on platforms such as Oracle Responsys, Oracle Unity, and Oracle Infinity IQ
- Develop actionable insights from complex data sets and effectively communicate those insights internally and to clients
- Utilize SQL queries to define and create target audiences for different campaigns
- Optimize email campaigns across platforms and collaborate with the wider team to ensure optimal allocation across channels
- Compile performance reports, ensure data integrity and accuracy, and provide meaningful insights
Requirements:
- 4+ years of hands-on experience in design and development of email campaigns using Oracle Responsys
- Hands-on experience in Oracle Unity CDP implementation for more than 2 customers
- Hands-on experience in development of business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights
- Hands-on experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ
- Experience writing complex queries, using advanced PL/SQL concepts and performance tuning
- High proficiency with Excel, specifically with Pivot Tables and data analysis
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