Marketing Email Campaign Specialist Position

16 hours ago


Bengaluru, Karnataka, India beBeeEmail Full time ₹ 10,00,000 - ₹ 12,00,000
Email Marketing Strategist Role

As a seasoned marketing professional, you will be responsible for spearheading end-to-end email campaign execution.

Key Responsibilities:
  • Manage existing campaigns, new campaign setup, data selection, campaign rollout, and results tabulation (Reports)
  • Set up customer targeting and workflow on platforms such as Oracle Responsys, Oracle Unity, and Oracle Infinity IQ
  • Develop actionable insights from complex data sets and effectively communicate those insights internally and to clients
  • Utilize SQL queries to define and create target audiences for different campaigns
  • Optimize email campaigns across platforms and collaborate with the wider team to ensure optimal allocation across channels
  • Compile performance reports, ensure data integrity and accuracy, and provide meaningful insights

Requirements:

  • 4+ years of hands-on experience in design and development of email campaigns using Oracle Responsys
  • Hands-on experience in Oracle Unity CDP implementation for more than 2 customers
  • Hands-on experience in development of business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights
  • Hands-on experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ
  • Experience writing complex queries, using advanced PL/SQL concepts and performance tuning
  • High proficiency with Excel, specifically with Pivot Tables and data analysis


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