Digital Marketing Specialist for Luxury Beauty Brand
3 days ago
We are seeking a motivated and result-oriented professional with entry-level experience in managing digital marketing activities, including paid campaigns across Google & Facebook & other online business growth related activities, for a premium beauty & wellness brand - Tattva.
About the RoleYou will be working closely with the Co-founder and Brand Manager to sustainably grow the business through digital marketing channels. Your key responsibilities will include:
- Planning and managing monthly paid digital marketing activities for Tattva
- Create and optimize performance campaigns across multiple channels (Google, Facebook & Youtube)
- Create and report relevant data dashboards to track progress of the paid campaigns
- Planning media budgets and managing campaigns across all digital channels to drive strong return on investment and efficient CAC
- Developing insights into audience targeting by analyzing data to further optimize campaigns
- Working in conjunction with the brand and content marketing teams for campaign content creation
- Identifying and testing new channels to continue to meet or exceed established critical metrics
To succeed in this role, you should have:
- Familiarity with ad auction systems, bidding strategies, and ad placements
- Experience in managing brand ad budgets and CAC across FB Ads, Google Search, Youtube Ads, Twitter Ads
- Innovative thinking, always looking for new tactics or tools that can improve performance
About Us:
Tattva Spa is one of the most trusted wellness and beauty brands in India. Tattva offers luxury spa and salon services through 100+ spas at hotel & resort locations across 40+ cities in India. We are dedicated to alleviating stress from people's lives helping them -Live more - Do more-. Tattva has steadily grown to become India's largest chain of spas with over 500 employees and serviced over 8,000,000+ guests across the city and resort locations all over India. Know more at https://www.tattvaspa.com/.
Estimated Salary: INR 4-5 Lacs per annum
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