Senior Account Manager
3 weeks ago
Digital Media Strategist wanted for a dynamic and ambitious role at Dentsu Creative.
Key Responsibilities:
- Craft and implement mainline campaign strategies to strengthen brand awareness and meet brand objectives.
- Conduct internal audits and analyze mainline campaigns using tracking systems to gather data and determine efficacy and areas for campaign improvement.
- Set strategic roadmaps and objectives for mainline and print projects, report on ROI for effective implementation of strategies.
- Model and track KPIs to measure campaign and digital project performance as necessary.
- Plan and prepare quarterly, bi-annual and annual campaign reports and assist in crafting roadmaps for the brand.
- Proactively collaborate with all teams to provide authentic and helpful responses for campaign and brand requirements.
- Ensure all deliverables exceed set expectations.
Requirements:
- Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media/Media and Marketing Communication/Advertising or equivalent.
- Certification in Mainline Media Ecommerce/Strategy or Planning will be added honors.
- 4-8 years of work experience with a brand, mainline/advertising/creative/media agency.
Technical Skills:
- Comprehensive knowledge of Mainline and Print Media, TVC, Publishing platforms and abreast with latest industry trends, model, communication concepts, practices, tools, etc.
- Dynamic written communication, presentation and oration skills; strong hold on language.
- Should have a constant and relevant presence in the social spaces.
Behavioural Skills:
- Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others.
- An enthusiast and fanatic of new-age digital advertising.
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