Senior Account Manager

3 weeks ago


Pune, Maharashtra, India Dentsu Creative Full time

Digital Media Strategist wanted for a dynamic and ambitious role at Dentsu Creative.

Key Responsibilities:

  • Craft and implement mainline campaign strategies to strengthen brand awareness and meet brand objectives.
  • Conduct internal audits and analyze mainline campaigns using tracking systems to gather data and determine efficacy and areas for campaign improvement.
  • Set strategic roadmaps and objectives for mainline and print projects, report on ROI for effective implementation of strategies.
  • Model and track KPIs to measure campaign and digital project performance as necessary.
  • Plan and prepare quarterly, bi-annual and annual campaign reports and assist in crafting roadmaps for the brand.
  • Proactively collaborate with all teams to provide authentic and helpful responses for campaign and brand requirements.
  • Ensure all deliverables exceed set expectations.

Requirements:

  • Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media/Media and Marketing Communication/Advertising or equivalent.
  • Certification in Mainline Media Ecommerce/Strategy or Planning will be added honors.
  • 4-8 years of work experience with a brand, mainline/advertising/creative/media agency.

Technical Skills:

  • Comprehensive knowledge of Mainline and Print Media, TVC, Publishing platforms and abreast with latest industry trends, model, communication concepts, practices, tools, etc.
  • Dynamic written communication, presentation and oration skills; strong hold on language.
  • Should have a constant and relevant presence in the social spaces.

Behavioural Skills:

  • Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others.
  • An enthusiast and fanatic of new-age digital advertising.


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