Elevated Digital Marketing Specialist

4 weeks ago


Mumbai, Maharashtra, India Group Bayport Full time
About Group Bayport

Group Bayport is a rapidly growing global e-commerce organization with operations in the United States, Canada, Australia, New Zealand, UK, and India. We are a leader in print technology, offering a wide range of products and solutions for trade shows, small business marketing, outdoor living, and home decor.

We pride ourselves on our advanced technology and customer-centric approach, which enables us to deliver tailored solutions that make a personalized statement through customization. With a team of over 1800 people, we are seeking exceptional talent to join us in our exciting growth journey.

Job Description: Performance Marketing Specialist

As a Performance Marketing Specialist at Group Bayport, you will be responsible for developing and executing data-driven performance marketing strategies to drive growth in customer acquisition, retention, and revenue. You will spearhead digital marketing initiatives across paid and organic channels, aiming to grow revenue by up to 3x in the next 6 months.

Campaign Planning and Execution
  • You will plan, execute, and optimize multi-channel paid media campaigns across platforms, including Facebook, Instagram, Pinterest, and other relevant channels.
  • You will work closely with the creative team to create compelling and engaging ad creatives, messaging, and landing pages to maximize campaign performance.
Data-Driven Decision Making
  • You will leverage data analytics and key performance metrics to monitor campaign success and make informed adjustments to strategies.
  • You will collaborate with the data team to deeply analyze customer behavior and use insights to drive continuous improvement in campaign performance.
Budget Management
  • You will own and manage performance marketing budgets to ensure maximum ROI and cost-effective campaign execution.
  • You will implement budget forecasting and track spending to optimize budget allocation.
Key Responsibilities
  • Develop and execute successful digital campaigns that drive traffic, engagement, and conversions.
  • Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
  • Leverage data analytics to provide evidence-based recommendations for leadership and stakeholders.
Qualifications
  • Bachelor's degree in marketing, business, or related field.
  • 5+ years of relevant experience in paid social media marketing or performance marketing.
  • Expertise in social media marketing, with deep hands-on experience in managing paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, and more.
  • Proficiency in social media analytics and digital marketing tools, with a strong understanding of data analysis.
Estimated Salary: ₹80,000 - ₹1,20,000 per month (depending on location and experience)

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