Digital Branding Specialist
2 days ago
We are seeking a highly skilled Digital Branding Specialist to join our team at Love Pangolin, a dynamic e-commerce apparel brand that blends style, performance, and innovation for the modern traveler.
The successful candidate will have at least 3 years of experience in visual design or graphic design, preferably with a fashion or lifestyle brand. A strong portfolio showcasing a range of creative projects, including digital, print, and social media assets, is essential.
The ideal candidate will be proficient in design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and other industry-standard software. They will also have a solid understanding of typography, color theory, composition, and visual hierarchy.
A competitive salary of $80,000 - $100,000 per year, depending on experience, is offered along with opportunities for professional growth and career development.
As a Digital Branding Specialist, you will work closely with the marketing, product, and creative teams to elevate Love Pangolin's visual identity across various platforms. Your key responsibilities will include designing compelling and creative assets that align with our aesthetic, ensuring consistency across all touchpoints.
You will conceptualize, design, and create visuals for various marketing channels, including social media, digital campaigns, email marketing, and print. You will also collaborate with cross-functional teams to ensure design consistency and alignment with brand identity and vision.
Maintaining and evolving the visual style guide to ensure consistency across all touchpoints is an important aspect of this role. Additionally, you will work closely with the content team to develop visually appealing, on-brand, and engaging content for social media platforms.
To succeed in this role, you will need to provide creative input during brainstorming sessions and contribute to campaign ideation. Staying updated on the latest design trends, tools, and technologies is also essential to continuously elevate the quality of work produced.
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