Customer Data Platform Strategist

2 weeks ago

Tiruchi, Tamil Nadu, India beBeeProduct Full time ₹ 18,00,000 - ₹ 25,00,000

A Unified Customer Data Platform Product Manager is responsible for the strategy, development, and lifecycle of a platform, focusing on unifying customer data from various sources to create single customer views for personalized marketing and insights.

Key Responsibilities:

  • Develop and maintain a clear product roadmap for the platform, aligning with business needs and market trends.
  • Ensure the accuracy, completeness, and proper governance of customer data within the platform.
  • Oversee the integration of data from various internal and external sources into the platform.
  • Work closely with engineering, marketing, sales, and other teams to gather requirements and ensure data is used effectively.
  • Lead the end-to-end product development process from conception to launch, often using agile methodologies.
  • Ensure the unified customer data is activated and made accessible to other systems, such as marketing automation, for real-time personalization.
  • Regularly review product metrics and model performance to ensure the platform delivers tangible business value.

Required Skills & Experience:

  • Product Management Experience: A strong background in product management, particularly with technical products like data platforms.
  • Data & Technical Acumen: Familiarity with data concepts, APIs, SQL, schemas, and data engineering.
  • Business Understanding: The ability to understand business objectives and connect them to platform functionality, particularly for personalized marketing.
  • Collaboration & Communication: Excellent communication skills to work with cross-functional teams, stakeholders, and engineering.
  • Strategic Thinking: The capacity to turn vague ideas into concrete product specifications and develop long-term strategies.

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