Backend SEO Specialist

1 week ago


Noida, Uttar Pradesh, India Republic World Full time
Job Description

We are seeking a highly skilled Backend SEO Specialist to lead our technical SEO efforts and drive significant improvements in website visibility and performance.

About the Role

This is a full-time position that requires strong technical expertise, excellent communication skills, and the ability to collaborate with cross-functional teams.

Key Responsibilities
  • Technical SEO Management
    • Conduct thorough site audits to identify areas of improvement for technical SEO, including site architecture, page speed, mobile optimization, and crawlability.
    • Optimize website infrastructure for better indexing and ranking by search engines.
    • Monitor and resolve issues related to robots.txt, XML sitemaps, and canonicalization.
  • Site Performance & Speed Optimization
    • Implement strategies to optimize website load speed, particularly for mobile users.
    • Work with developers to improve Core Web Vitals metrics (LCP, FID, CLS).
    • Ensure scalability and performance under high traffic conditions typical for news websites.
  • Keyword Research & Strategy
    • Work closely with the content team to identify high-value keywords for news-related searches.
    • Help prioritize SEO projects based on keyword research and trends in the news cycle.
    • Optimize on-page SEO elements, including titles, meta descriptions, headers, and URL structures.
  • Structured Data & Schema Markup
    • Implement structured data (Schema.org) to enhance rich snippets, such as news articles, events, and how-to guides.
    • Ensure proper usage of AMP (Accelerated Mobile Pages) for news content.
  • Monitoring & Reporting
    • Use SEO tools (Google Search Console, SEMrush, Screaming Frog, etc.) to track site performance, keyword rankings, and organic traffic.
    • Provide monthly performance reports with actionable insights and recommendations.
    • Proactively monitor for algorithm changes and adjust SEO strategies accordingly.
  • Collaboration & Training
    • Collaborate with cross-functional teams (Editorial, Development, Marketing) to ensure that SEO best practices are incorporated at every stage of content creation and website development.
    • Provide SEO training and guidance to non-technical team members to improve overall SEO awareness across the company.
    Requirements
    • Proven experience as a Backend SEO Specialist or similar role, ideally within the news or media industry.
    • Strong technical SEO skills, including experience with site audits, on-page optimization, XML sitemaps, robots.txt, and canonical tags.
    • Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
    • Experience working with content management systems (CMS) like WordPress, Drupal, or custom-built platforms.
    • Familiarity with Core Web Vitals and mobile-first design principles.
    • Knowledge of structured data and implementing Schema Markup (especially NewsArticle schema).
    • Familiarity with AMP (Accelerated Mobile Pages) and optimizing content for mobile-first experiences.
    • Experience with version control systems like Git and collaboration tools such as JIRA or Trello.
    • Strong understanding of SEO performance metrics, keyword research, and analytics.
    Estimated Salary: ₹850,000 - ₹1,200,000 per annumBenefits

Competitive salary package, medical insurance, paid time off, and opportunities for professional growth and development.



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