
Chief Growth Strategist
3 days ago
ComplianceQuest is seeking a Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine.
You will own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
- Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
- Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.
Responsibilities include driving pipeline growth through digital and offline channels, tailoring campaigns to persona-specific pain points and buying journeys, building and managing targeted campaigns for both new acquisition and expansion within.
- Leverage tools like Jasper and Writer to develop/test messaging, email nurtures, landing pages, and ad copy.
- Automate segmentation/personalization across lifecycle and ABM, analyze funnel performance using AI-driven platforms, build intent models and PQL frameworks using AI-enhanced scoring.
Additional responsibilities include continuously optimizing funnel performance using data, feedback, and experimentation, running A/B and multivariate testing, cohort analysis, and UX diagnostics.
Required Skills and Qualifications- Experience marketing enterprise SaaS in regulated industries.
- Deep familiarity with the Salesforce ecosystem.
- 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
The ideal candidate has strong analytical and problem-solving skills, with excellent communication and project management skills.
OthersContinuous learning and development opportunities are available.
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