Chief Growth Strategist

3 days ago


Thoothukudi, Tamil Nadu, India beBeeDemand Full time ₹ 1,06,18,500 - ₹ 2,13,37,000
Job Description

ComplianceQuest is seeking a Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine.

You will own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.

  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.

Responsibilities include driving pipeline growth through digital and offline channels, tailoring campaigns to persona-specific pain points and buying journeys, building and managing targeted campaigns for both new acquisition and expansion within.

  • Leverage tools like Jasper and Writer to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM, analyze funnel performance using AI-driven platforms, build intent models and PQL frameworks using AI-enhanced scoring.

Additional responsibilities include continuously optimizing funnel performance using data, feedback, and experimentation, running A/B and multivariate testing, cohort analysis, and UX diagnostics.

Required Skills and Qualifications
  • Experience marketing enterprise SaaS in regulated industries.
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
Benefits

The ideal candidate has strong analytical and problem-solving skills, with excellent communication and project management skills.

Others

Continuous learning and development opportunities are available.



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