Digital Experience Strategist

2 days ago


Delhi, Delhi, India HATCHTRA INNOTECH PRIVATE LIMITED Full time
Job Description

HATCHTRA INNOTECH PRIVATE LIMITED is seeking an experienced Digital Experience Strategist to join our team as an Adobe Campaign Expert. This role will play a vital part in designing, testing, and deploying Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics.

As an Adobe SME / Consultant, you'll work closely with clients, developers, MarTech, project managers, Adobe consulting services, and end users to build a state-of-the-art Marketing Platform using Adobe's Marketing suite of products. You will mentor campaign developers and market ops team as needed and oversee projects from a multi-solutions Developer point.

In this role, you will act as Lead Consultant on large, complex customer engagements that may involve multiple project teams from Adobe, Client, or partner organizations. Your responsibilities will include:

  1. Designing and implementing successful customer journey strategies with 4+ years of experience in working with Adobe Journey Optimizer or similar customer journey management platforms.
  2. Gathering requirements and designing solutions in a client-facing role with strong skills in requirement gathering and solution design.
  3. Implementing solutions to resolve Marketing use cases using the Adobe Experience Platform solutions.
  4. Assessing/auditing existing client processes across the operations team and business ecosystems and recommending optimizations based on client objectives / goals, proven past successes, and industry best practices.
  5. Constructing technical documentation of multiple solutions fitting client's industry standards, use cases, strategy and technical needs.
  6. Maintaining regular communication with both the customer and internal teams, and constantly managing customer expectations.

The ideal candidate will have excellent knowledge of Campaign management (including Email build, content template, fragment, journey design, orchestration, dynamic content & customer personalization using variant conditions and split the audience in AJO platform). Additionally, they should be aware of the latest technology trends, innovations, and directions.

Requirements

To be considered for this role, you must have:

  • 4+ years of experience in working with Adobe Journey Optimizer or similar customer journey management platforms.
  • Proven track record of designing and implementing successful customer journey strategies.
  • Experience in a client-facing role, with strong skills in requirement gathering and solution design.
  • Preferred technical skills are Adobe Experience Platform, Adobe Journey Optimizer, Adobe Target, and Adobe Customer Journey Analytics.
  • Good understanding of diverse data sources, including websites, mobile apps, customer service interactions, and even CRM.
Benefits

HATCHTRA INNOTECH PRIVATE LIMITED offers a competitive salary package, including a base salary of $120,000 per annum, plus benefits and bonuses.

About Us

HATCHTRA INNOTECH PRIVATE LIMITED is a leading provider of digital marketing solutions, with a focus on delivering innovative and effective marketing campaigns. We are committed to providing our clients with the best possible service and expertise, and we are always looking for talented individuals to join our team.



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