SaaS Launch Specialist

2 weeks ago

Vizag, Andhra Pradesh, India beBeeGrowth Full time ₹ 1,49,70,000 - ₹ 2,09,90,000

About this role:

Launch Strategy Manager

This is a key position in our organization, responsible for developing and executing go-to-market strategies for our innovative SaaS products. If you have a strong background in product marketing or related fields, excellent project management skills, and outstanding communication abilities, we encourage you to apply.

  • This role requires 3+ years of experience in GTM, product marketing, or similar strategic roles, preferably in the SaaS industry.
  • The ideal candidate will possess strong analytical skills, with the ability to make data-driven decisions and drive alignment across cross-functional teams.
  • You will work closely with product, marketing, sales, and customer success teams to define positioning, value propositions, and messaging frameworks that resonate with our target audience.

Key Responsibilities:

  1. Conduct thorough research to understand customer needs, pain points, and competitive landscapes.
  2. Develop and own a robust GTM roadmap detailing timelines, launches, stakeholders, and KPIs.
  3. Plan and execute campaigns, drive sales enablement, and oversee channel strategies to create awareness and demand.

What You Bring:

  • Strong understanding of GTM frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Deep understanding of the SaaS industry and its challenges.

Why This Role Matters:

  • You will play a pivotal role in shaping the successful launch of innovative SaaS tools.
  • You will thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities.
  • You will collaborate with a passionate team committed to creativity, excellence, and impact.

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