Custom Website Optimizer

1 week ago

Morādābād, Uttar Pradesh, India beBeePerformance Full time ₹ 8,00,000 - ₹ 15,00,000

Job Title:

Website Performance Specialist

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Job Description:

  • Optimize and maintain a custom-coded WordPress website, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with the marketing team to publish and optimize new landing pages, blog content, and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, or similar tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
  • Stay current on WordPress core updates, security practices, and modern development techniques.

Required Skills and Qualifications:

  • 3+ years experience managing WordPress sites with custom themes — not reliant on page builders.
  • Proficiency in HTML, CSS, and basic JavaScript for small enhancements or troubleshooting.
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
  • Meticulous attention to detail with a proactive, problem-solving mindset.

Benefits:

By joining this organization, you will play a critical role in shaping the digital presence and driving conversions. You will own the website stack, work closely with design and content teams, and have real influence over how the brand shows up online.

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