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Chief Marketing Strategist

2 weeks ago


Bengaluru, Karnataka, India Dayananda Sagar University Full time

Job Description

The Chief Marketing Strategist will be responsible for developing and implementing marketing strategies to attract and enroll students in distance education programs. This includes creating and executing marketing campaigns, conducting market research, and managing online advertising.

Digital Marketing Expertise

  • Utilize SEO/SEM techniques to improve online visibility and drive traffic to the website.
  • Manage social media presence and engage with online communities.
  • Implement and track email marketing campaigns.

Performance Analysis and Reporting

  • Track and analyze the performance of marketing campaigns and identify areas for improvement.
  • Prepare reports and presentations to stakeholders on marketing performance and results.

Candidate Requirements

  • Post-Graduate degree in marketing, communications, or a related field.
  • Proven experience in digital marketing, particularly in the education sector.
  • Strong understanding of online marketing principles and best practices.