Consumer Insights Researcher

5 days ago


Bengaluru, Karnataka, India Kapiva Full time

Kapiva is a modern Ayurvedic brand that creates innovative and effective health & wellness solutions.

Role Overview

We are looking for a Consumer Qualitative Moderator to lead consumer research discussions, conduct in-depth interviews and generate actionable insights for our brand. You will focus on capturing, documenting, and tagging customer feedback across all touchpoints, ensuring that valuable insights are passed on to the right stakeholders to improve product, services, and communication strategies, ultimately driving customer retention and enhancing the overall customer experience.

Key Responsibilities
  • Capture and meticulously document customer feedback from all interaction channels.
  • Develop and maintain a structured system for organizing and storing customer feedback.
  • Align questions with business goals to extract meaningful consumer insights.
  • Ensure discussion flow encourages open, honest responses.
  • Ensure accurate and timely documentation of all customer interactions.

Moderation of Interviews & Focus Groups

  • Conduct one-on-one interviews, online discussions, and group sessions with consumers.
  • Create a comfortable and engaging environment for respondents.
  • Probe effectively to uncover deep consumer motivations, attitudes, and behaviors.

Feedback Analysis & Reporting

  • Analyze tagged customer feedback to identify trends, patterns, and recurring issues.
  • Generate regular reports on customer feedback, sentiment, and key insights for the Retention and Category teams.

Collaboration with Marketing, Product and R&D team

  • Provide actionable insights to the Retention team to improve customer retention strategies.
  • Collaborate with the Category team to provide feedback on product performance, customer preferences, and potential improvements.


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